React / Next.jsStack: Next.js

Obvec

Modern fabric e-commerce storefront

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Obvec — Modern fabric e-commerce storefront

The problem

The brand needed a modern storefront where a fabric range could be browsed and bought without a heavy legacy platform behind it.

What I built

Built a Next.js storefront with category and product browsing, search, wishlist and cart, plus an image pipeline tuned for large fabric photography.

The hard part

Delivering high-resolution product photography across the catalogue while keeping Core Web Vitals healthy.

Result

Live storefront with fast loads and a clean, modern product experience.

Built with

Next.js
Renders pages on the server, so content is in the HTML for crawlers and the first paint does not wait on JavaScript.
React
Component model for interfaces with state, so shared UI is written once and reused across pages.
Tailwind CSS
Utility styling with a fixed scale, which keeps spacing and colour consistent as a site grows.
Fabric sells on how it looks, so the photos had to stay sharp — but big photos made the store slow. Yasir solved both. It loads fast on mobile and customers actually browse now.
Fazal GhaniCEO, Obvec

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