Palace Luxury Living

Context

Palace Luxury Living is the residential brand of a Dubai property developer and a sister brand to Palace Group, whose corporate site I also built. Its buyers are spread across the world, and many first see the brand on a phone, so the site has to feel premium and get them to an enquiry quickly.

The problem

A premium property brand needed a bespoke site with full control over markup and presentation, without a CMS in the way.

What I built

Hand-built the site in HTML, CSS and JavaScript with PHP handling templating and form processing, giving complete control over every page.

One page per community

The projects section presents the developer's communities at La Mer Peninsula, Jumeirah Bay Island, Dubai Hills and Palm Jumeirah, each with its own layout and imagery. A full-bleed video opens the homepage, and every community page ends in an appointment request rather than a dead end.

Enquiry forms for international buyers

The site carries six enquiry and appointment forms. Each phone field uses intl-tel-input, so a buyer in London, Mumbai or Riyadh picks their country and gets the right dialling code and number format without thinking about it. That small detail cuts the number of enquiries the sales team cannot call back. The front end is built on Bootstrap with shared PHP includes, so the header, footer and forms stay identical on every page.

The hard part

Keeping a hand-rolled multi-page site consistent and maintainable through shared PHP includes.

Result

Live property site with a bespoke, fully hand-built front end.

Built with

HTML

Semantic document structure — the part screen readers and crawlers actually read.

CSS

Styling and layout, written directly rather than generated.

JavaScript

Browser behaviour without a framework layer.

PHP

Server language WordPress runs on, used here for the theme and any custom endpoints.